When we hear the word innovation we tend to think of technology because the two go hand in hand. Innovation is something new or different introduced. In terms of technology it is ever-changing and there is an abundance of new products that are introduced to the world daily. you can buy a phone today and it will be old within 6 months when the newest model or innovation is discovered. This can also apply to marketing or advertising for one’s business.
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
– Steve Jobs
Social Media networks such as Facebook, Twitter, Google+ and the like were innovations that were created to expand the usage of the internet as we used it. The networks link billions of people day-to-day through their cell phones connected to the various networks. Everyday people are purchasing newer cell phones that are faster, with better cameras to share their experiences through the internet on social mediums that are linked to the rest of the world at large. Why wouldn’t you as a small business owner in almost any industry, where you sell in your locale want to set up on this type of network as well? If these people can connect to people all over the world, this gives you an opportunity to sell on a scale that neighborhood business would never have been able to do in the past. It opens the neighborhood “mom and pop’ operation to a broader market . Broader market, more customers, higher sales numbers equal a thriving business. I challenge you to innovate your business to the social media network, you have all to gain and none to lose.